Establishing a strong and influential online presence is now the cornerstone of success in the business landscape, especially in this digitally-oriented world. Modern consumers surf the web to find relevant information regarding their needs, but there are plenty of rival companies that offer the same products and services as you. With that in mind, it can be challenging to stay afloat in this saturated market.
In addition to marketing your brand through various channels – be it online or offline, ranking high on search engines is one of the most cost-effective ways to increase your visibility. Of course, landing on the first page of leading giants like Google, Yahoo, or Bing will increase your chances of attracting traffic to your site.
Your web design, on the other hand, sets the first impression for your content. This begs the question: what are some factors that can make your visitors stay and boost your site’s conversion rate?
How SEO Strategies and Web Design Go Hand-in-Hand
1. SEO Strategies Help Web Design Achieve a Focused Navigation Experience
Good design includes a website that is easy to navigate as a focused and faceted experience can help drive users to take your desired action. In that regard, establishing a content hierarchy can create a seamless experience for users by breaking down your content into easy-to-digest categories and subcategories.
For instance, e-commerce stores that sell large apparel don’t dump their products in one digital pile. Instead, they achieve a clean-looking web design by separating items like “pants,” “shirts,” and “shoes” into categories. After generalising, specific items like “tee shirts” or “dress shirts” are placed into subcategory pages.
This optimises your page by providing digestible and easy-to-read content using targeted keyword phases and cross-linking pages to your advantage.
2. Web Design Can Rank Higher on Search Engines by Making Your Website Mobile-Friendly
Mobile-friendliness is one of the most critical factors that can make or mar your ranking, notably since Google established its importance in 2015. If you still think that you can launch your website and leave it running, you’re half a decade behind as an easy-to-navigate, and aesthetically pleasing site is only half the battle.
With over 80 per cent of people using their mobile devices to search for products and services on the internet in 2019, ensuring that your website functions correctly in all mobile devices is crucial.
3. Implementing SEO Strategies in Web Design Can Help Your Website Speed
The website speed is also one of the most influential ranking signals as it has a direct impact on user experience. On that note, optimising all design elements of your website – from images, plug-ins, browser caching, and more can affect the speed of your website.
In this modern age, a site that takes more than three seconds to load can turn off as many as half of your visitors, leading to them bouncing off to a new website. Keeping your site beautiful and useful is essential, that’s why integrating SEO is necessary to ensure your content can load in two seconds or less.
Conclusion: Implementing SEO Strategies Help Build an Effective Web Design for Your Website
The goal of SEO is to provide useful content to users across the globe. Web design, on the other hand, helps gain people’s trust by promoting your brand personality and message through various design elements.
To that end, SEO and web design are like two peas in a pod, as marrying both strategies can help attract the right traffic, provoke action, and increase your conversion rate for your bottom line.
Our Hobart based team offers tailor-made strategies, local knowledge and global expertise in digital marketing. If you’re looking for professional web design in Hobart, get in touch with us today at FWRD Digital and see how we can help you!