What is Reputation Management?
Reputation management is the concept of controlling the way your brand is perceived by the public. It first involves building your reputation and monitoring how your brand appears on different platforms and then addressing negative perceptions of your business by countering them. Reputation management is typically carried out on the internet thanks to reviewing platforms like Google Reviews and social media websites such as Facebook and Twitter.
Get Noticed on Google Reviews
Google Reviews is one of the most important places to manage your reputation. According to a study carried out by the Spiegel Research Center, 95% of shoppers read online reviews before making a purchase. This shows just how important it is to have solid reviews of your brand before customers are willing to engage with you and buy your products.
Here are a few more reasons why you should care about getting noticed on Google reviews.
- Positive reviews lead to increased brand trust
- Informative reviews and feedback can lead to increased online exposure and local SEO
- Responding to reviews creates a better customer experience
- Convert more customers with positive reviews
- Add testimonies and star ratings to your brand’s website
While reviews are important, it’s a good idea to take the right approach when improving your brand’s reputation. For instance, many people don’t realise that too many positive reviews can be a bad thing. In fact, 5-star businesses on Google earn less revenue than businesses with a 1 to 1.5-star rating. As such, balancing your reputation and responding to negative feedback can create a sense of trust and transparency with your audience.
Managing your reputation on Google Reviews correctly can be the key to improving your exposure and getting you noticed.
Reputation Management on Social Media
Social media is another platform where your reputation matters. According to a study by Forbes 78% of respondents said that posts by companies they follow on social media impact their purchases. This is an incredible number that goes to show the power of social media and a solid reputation. If you’re looking for a cost-effective way to boost your reputation, then social media is usually the go-to platform to make dramatic positive changes to your brand. Whether it’s repairing your reputation or establishing your new businesses, FWRD Digital can help you analyse your social media influence and improve it with our reputation management techniques.
However, social media isn’t just for marketing purposes–it can also be used to bolster your team. Around 59% of job seekers use social media to research the company culture of organisations they’re interested in joining. This makes a strong reputation a fantastic recruitment tool as well, enabling you to recruit talented and passionate individuals to your team.
How Can FWRD Digital Help?
Your online reputation can be felt on many different platforms. Whether it’s Google Reviews or social media, managing your reputation takes a lot of work because you need to cover multiple bases. FWRD Digital provides you with a robust toolkit that allows you to make the customer experience the backbone of your business.
View all of your ratings, feedback and reviews in a single place without needing to switch between multiple platforms. Organise these based on your own criteria, then respond to feedback to provide an improved customer experience. Be transparent, respond to negative comments and take action to improve your products and services for customers. Lastly, market your customer-generated content. Take snippets to use as testimonials, showcase reviews to enhance your SEO and expand your brand with our sophisticated toolkit.
FWRD Digital offers a comprehensive selection of services to grow your brand. This includes our reputation management service which helps to analyse and change the way that your brand is perceived by the public. If you’d like to learn more about our services, get in touch with FWRD Digital today and one of our specialists would be more than happy to help.
Our goal is to boost and maintain your brand’s reputation on multiple different platforms.
We have an experienced team of reputation management specialists that utilise proven strategies and techniques.
Track our progress at all stages by accessing your personalised 24/7 dashboard.
We don’t lock-in our clients to a contract. Instead, we let our results do the talking.