What is Google Shopping?
If you browse the internet, chances are you’ve already seen Google Shopping ads around the internet. Formerly known as just product listing ads, Google Shopping has expanded into a full-blown advertising channel that is available through the Google Ads service. It allows you to set up image-based advertisements for your products that show up alongside Google’s regular search pages.
These are often seen at the top of the search page and are usually served to people that have shown interest in buying specific products. This makes them extremely good at targeting buyers that are already making their way through your sales funnel, but it can also highlight your products to buyers that are considering alternatives.
Better Conversion Rates
Google Shopping ads offer 26% higher conversion rates versus regular text ads. This is thanks to the increased lead quality of product listing ads and the increased traffic due to being placed at the top of a relevant Google search.
Google Shopping campaigns are surprisingly easy to manage, easing some of the responsibility involved in setting up your promotions. Google scans your product data feed to match products to user searches, meaning most of the work is already done for you. There are also a number of strategies to optimize your placement, such as adding important keywords to titles and description.
Google Shopping ads are more cost-effective than other forms of digital marketing, offering 23% lower cost-per-click for product listing ads versus regular text ads on Google’s searches. If you’re looking for a cost-effective way to promote your products, Google Shopping is the ideal solution.
Unlike regular Google Searches and text ads, Google Shopping ads use photographs to grab the user’s attention. On a typical Google Search, the product listing is usually the first image that is seen, drawing the user’s attention and increasing the chances of them clicking your product.
When users search for a specific product on Google, there’s enough space to show several different types of products and variations. This allows you to expose consumers to your entire range of products, giving you a much wider reach than most other digital marketing methods. With over 63,000 Google searches performed each second on any given day, there’s endless potential to grow your business with Google Shopping.
What is Google Shopping for?
In most cases, Google Shopping is tailored specifically to businesses that offer tangible products online. It requires that you have an online store that already contains all of your products with images, descriptions and prices. Google uses a shopping feed which acts like a comprehensive list of all of your products. This is held in your Google Merchant Centre account and is linked to Google Ads to be used with your product listing ads.
So if you have an online business that could do with a marketing boost, don’t hesitate to contact us today to learn more about Google Shopping and how it can help your business. It’s the perfect addition to any marketing campaigns you’re currently running and is a cost-effective way for small businesses to get the attention they deserve.
What We Do
Our goal at FWRD Digital is to create and optimize Google Shopping campaigns for your business.
Optimizing Your Shopping Feed
We help businesses monitor and manage their shopping feed to ensure that it’s always visible to Google and that the information is up to date.
Full-Scale Bid Management
Regardless if you have a dozen or thousands of products in your catalogue, we provide full bid management services to ensure that all of your products are promoted.
Analyzing User Behaviour
Since Google Shopping is part of Google’s suite of advertising services, we can help you analyze user behaviour to learn about your ideal audience and retarget your campaigns to them.
As a digital marketing expert, FWRD Digital understands the importance of visibility. With a managed Google Shopping campaign, you can stay relevant in a competitive market and grow your customer base with ease.
Increasing ROI on All Products
Products getting too expensive to sell? Optimize your return on investment with the help of Google Shopping ads, one of the most cost-effective ways to sell products online. Track analytics to help you optimize the entire sales funnel for maximum profit.
To establish yourself as a leader in your industry, it’s vital to take every advantage that you can. With FWRD Digital’s expertise in the digital marketing world, we can help you not only boost your sales, but optimize profits on every products and help you understand your audience on a deeper level.
Our priority is to deliver a profitable Google Shopping campaign to your business by utilizing the strongest optimization techniques and cost-effective strategies.
Our team at FWRD Digital consists of qualified digital marketing specialists that understand how to make eye-catching product listing ads that convert.
We don’t believe in hiding the technical details from our clients. You have the option of accessing a live 24/7 dashboard that tracks the live progress of your Google Shopping campaigns.
We don’t believe in locking our clients into a contract. Instead, we’ll show you results that make you want to stay.