The coronavirus disease (COVID-19) has led businesses all over the world to eliminate in-person touch points with their customers and switch to digital platforms and social media to communicate with their audience.
The way customers make their purchase decisions have changed. To help you adapt to this shift in consumer behaviour and overcome challenges that come with it, here are some tips on how to provide a seamless customer experience with the aid of SEO services:
1 – Update your hours of operation online
The virus outbreak forced many businesses to close their physical stores. To guide your customers about your hours of operation and prevent them from arriving at a closed store, make sure to update your business hours on Google My Business.
Include your details regarding your opening and closing hours, temporary closures, and business descriptions. Instead of changing your regular hours of operation, you may opt to add special hours instead.
2 – Create content connected to COVID-19
Your prospects and customers are glued to their mobile devices, laptops, and desktops now more than ever. Their searches can give you a glimpse of the way their consuming habits changed during this period.
To create content that is relevant to your audience especially in these trying times, review recent search trends. Identify the top questions that are related to your business and create content to respond to these queries. For instance, if you are running a travel agency, then you may notice a growing concern on how to cancel flights. You can use this as your inspiration to come up with articles or a video that answers this question.
In short, show your audience that you care about them. This is a time when your customers have more questions than answers. Do your best to make them feel your genuine concern. However, make sure to create relevant content, keep a consistent voice, and ensure that your content does not seem distasteful and opportunistic. You may also consider working with a reputable SEO agency in Hobart to help you come up with a content strategy during this period.
3 – Use SEO data to let pay-per-click respond to evolving trends
Traditional keyword tools, such as Google Trends, can be an excellent way to identify search trends. However, during this health crisis, they can be ineffective as they often provide broad search volumes over a longer period.
The best way to capture brand-specific data during this time is through search engine optimisation (SEO). It is effective, especially when combined with an understanding of the latest news and current affairs. It expands keyword coverage, leading you to create a more effective way to respond to paid searches.
Keep in mind that this method can only be used for data for which the site ranks. Instead of search volume, this displays your impressions.
This health crisis is a difficult period for businesses. While this is understandably a challenging time, you may see this as your opportunity to strengthen your online presence and create effective strategies to establish a more positive image for your business across digital platforms.
If you are looking for top-notch SEO services, then you have come to the right place. Our digital marketing agency in Hobart can help you meet your business goals and work with you to overcome challenges during this health crisis. Contact us today to learn more about us.